Well, this is awkward. You were probably expecting a website. Something like a hero above the fold, a wall of logos, and a vague sense that you are being hyped up to soften the blow of a terribly inflated price. I started there, and then I deleted all of it. It felt lazy at best, and disingenuous at worst. I thought: what better than the facts, laid out clearly, and you let me know if there's a conversation worth having.

So here's the pitch: consumer brands are machines that run on story, or at least, do their best when they are, and I have spent a fair bit of time inside that machine, telling those stories through the medium of commerce (and as a bonus, I spent time in TV before that).

Hernandez Creative Endeavors is the culmination of decades of experience across the team (not just me, I'm not that old), where that experience is put to work for other founders and operators.

Here are the problems I like to take on, in no particular order (but licensing is the most fun when done right):

1. 01 Licensing Turning a brand people love into revenue the balance sheet loves. The work I am known for.
2. 02 Retention Email, lifecycle, loyalty. Klaviyo flows that read like a person wrote them, because one did.
3. 03 Growth strategy Paid media, CRO, go-to-market. Full P&L thinking, not channel tunnel vision.
4. 04 Supply chain Sourcing, manufacturing, operations that hold at scale.
5. 05 Retail & brand Positioning, wholesale placement, launches that land.

On our end, a fit sounds like this: you run a consumer brand doing seven figures or better, something under the hood is not working (or you see a path the team you have is not going to forge alone), and you want some fractional secret sauce to unlock the org.

If that is not you, no hard feelings. Shoot me an email anyway, I love giving away free strategy (my accountant says it's becoming a real problem).

If it is you, I would love to hear about what's keeping you up at night.
Write me.
We will find thirty minutes.

Worst case, you leave with a sharper diagnosis than you arrived with (no more free strategy after that, I promise, Leonard). Best case, we build something together, and building things is the entire reason I do this.

If you are looking for the receipts, here is my LinkedIn.